Title

Ideology and propaganda: An integrative approach (China).

Date of Award

1991

Degree Type

Thesis

Degree Name

M.A.

Department

Communication Studies

First Advisor

Cunningham, S.

Keywords

Speech Communication.

Rights

CC BY-NC-ND 4.0

Abstract

This thesis seeks to provide a clearer conceptualization of the relationship between ideology and propaganda and it moves beyond the respective claims made by authors such as Ellul and Selucky by arguing for an understanding of the interrelationship as something dialectically entwined. Based on extensive exploration of the theories of ideology and of Ellul's propaganda analysis, the researcher contends that propaganda and ideology consistently manifest a dialectical interrelationship such that a mutuality or interdependence obtains between these two social forces. Propaganda gives ideology a concrete social mechanism for its reproduction and a means of functioning--usually by dissimulating or reinforcing the prevailing ideology in society--whereas ideology provides propaganda with themes and contents, and hence gives the latter credibility. This research analyzed Chinese propaganda activity in general and a propaganda campaign in the framework mentioned above. The Chinese example shows that ideology and propaganda work hand in hand in the business of mobilizing society and maintaining established power relations. (Abstract shortened by UMI.)Dept. of Communication Studies. Paper copy at Leddy Library: Theses & Major Papers - Basement, West Bldg. / Call Number: Thesis1991 .L428. Source: Masters Abstracts International, Volume: 31-01, page: 0027. Chairperson: Stanley B. Cunningham. Thesis (M.A.)--University of Windsor (Canada), 1991.