Date of Award

1992

Degree Type

Thesis

Degree Name

M.A.

Department

Communication Studies

Keywords

Mass Communications.

Rights

CC BY-NC-ND 4.0

Abstract

This thesis provides local viewership data in order to test some of the assumptions which underlie the CRTC's policies and regulations governing the provision of community access cable channels in Canada. Two viewership surveys were conducted--one in the fall of 1990 and the other in the spring of 1991--which resulted in a total of 528 completed interviews. A policy analysis was also undertaken. While the study did find associations between viewership of Windsor's community channel and the presence of community ties in the form of community identification and community involvement, the non-directional nature of the major hypotheses meant that no conclusions could be drawn as to whether Windsor's community channel is fulfilling its mandate. However, the fact that community channel viewership was found to be associated with community ties does perhaps provide some degree of justification for community access programming efforts to continue. The study also raises questions pertaining to the criteria used to assess the performance of community access television and the efficacy of standard audience survey methods in this regard.Dept. of Communication Studies. Paper copy at Leddy Library: Theses & Major Papers - Basement, West Bldg. / Call Number: Thesis1992 .K444. Source: Masters Abstracts International, Volume: 31-04, page: 1419. Thesis (M.A.)--University of Windsor (Canada), 1992.

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