Inside commercial interaction: Audience research in interactive media.

Author

Kimberly A. Myrick, University of Windsor

Date of Award

1-1-1997

Publication Type

Master Thesis

Degree Name

M.A.

Department

Business Administration

Keywords

AUDIENCE, COMMERCIAL, INSIDE, INTERACTION, INTERACTIVE, INTERNET, Internet, MEDIA, RESEARCH

Rights

info:eu-repo/semantics/openAccess

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Recommended Citation

Myrick, Kimberly A., "Inside commercial interaction: Audience research in interactive media." (1997). Electronic Theses and Dissertations. 6919.
https://scholar.uwindsor.ca/etd/6919