Document Type

Article

Publication Date

2008

Publication Title

Revue Française du Marketing

Volume

219

Issue

4-5

First Page

27

Last Page

46

Keywords

Consumption, sports, participation, goods, events, taste

Abstract

Our purpose is to offer a state of the art sport consumption. The impact of globalization, cultural changes, trends in diffusion, emotional and experimental dimensions of sport consumption are discussed. As for other consumption, the diversity of sport consumers, as well as the importance of the contexts of sports consumptions do, not allow to present a unified theorectical framework but urges, on the contrary, to present humble axiomatics.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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Kinesiology Commons

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