Document Type

Article

Publication Date

2014

Publication Title

Business and Society Review

Keywords

Corporate Reputation, Ethics, Stakeholders, Corporate Social Responsibility, Criteria, Profitability

Abstract

We examine three assumptions commonly held in the corporate reputation literature: i) reputation ratings of owners and investors are generally representative of all stakeholders; ii) stakeholders will generally provide a higher reputation rating to firms that emphasize corporate social responsibility versus firms that do not; and iii) profitability is the primary criterion of importance to all stakeholders when rating a firm’s reputation. Using an exploratory in-class exercise our findings suggest that: i) there are significant differences among stakeholder groups in their reputation ratings; ii) firms that emphasize corporate social responsibility are not rated more highly across all stakeholder groups, and iii) for all stakeholder groups, the ethicality criterion explained more of the variance in firms’ reputation ratings than the profitability criterion.

Comments

Author's pre-print of a forthcoming publication in Business and Society Review. The definitive version is available at www3.interscience.wiley.com