Location

University of Windsor

Document Type

Paper

Keywords

argument as a procedure, argument as a product, multimodal argumentation, Pragma-dialectics, print advertisements, visual form

Start Date

22-5-2013 9:00 AM

End Date

25-5-2013 5:00 PM

Abstract

Up until now, the study of the argumentative role of visuals has been restricted to the formal concept of argument as product, consisting of premises and conclusion. In this paper, I adopt the pragma-dialectical approach to argumentation as a social and discursive activity in order to explore argumentative functions of visuals that go beyond claiming and justifying. To do this I pay attention to the visual form and to the interaction between the verbal and the visual mode in argumentative discourse.

Creative Commons License

Creative Commons Attribution 4.0 License
This work is licensed under a Creative Commons Attribution 4.0 License.

Included in

Philosophy Commons

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May 22nd, 9:00 AM May 25th, 5:00 PM

Argumentative functions of visuals: Beyond claiming and justifying

University of Windsor

Up until now, the study of the argumentative role of visuals has been restricted to the formal concept of argument as product, consisting of premises and conclusion. In this paper, I adopt the pragma-dialectical approach to argumentation as a social and discursive activity in order to explore argumentative functions of visuals that go beyond claiming and justifying. To do this I pay attention to the visual form and to the interaction between the verbal and the visual mode in argumentative discourse.