Document Type

Paper

Start Date

15-5-1999 9:00 AM

End Date

17-5-1999 5:00 PM

Abstract

While sermons are often studied in terms of how they persuade sinners to reform, they also serve to define and maintain the entire religious community's self-image. An examination of these sermonic elements in two corporate annual reports will reveal how these documents not only serve to provide factual information but also serve to create and defend a community, in terms of vision, self-image, and shared goals. The paper will be of interest to teachers and scholars concerned with corporate communica tion, rhetorical criticism, and religious rhetoric.

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Creative Commons Attribution 4.0 License
This work is licensed under a Creative Commons Attribution 4.0 License.

Response to Submission

Michael Leff, Commentary on Gellis

Reader's Reactions

Claude Gratton, Commentary on Friemann (May 1999)

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May 15th, 9:00 AM May 17th, 5:00 PM

Sermons of corporate identity: argument in two corporate annual reports

While sermons are often studied in terms of how they persuade sinners to reform, they also serve to define and maintain the entire religious community's self-image. An examination of these sermonic elements in two corporate annual reports will reveal how these documents not only serve to provide factual information but also serve to create and defend a community, in terms of vision, self-image, and shared goals. The paper will be of interest to teachers and scholars concerned with corporate communica tion, rhetorical criticism, and religious rhetoric.