Location

University of Windsor

Document Type

Paper

Start Date

3-6-2009 9:00 AM

End Date

6-6-2009 5:00 PM

Abstract

In this paper, it is argued that a pragma-dialectical perspective on advisory health brochures can complement current research in the medical domain and vice versa. Advisory health brochures are characterized as a particular communicative activity type to show how this context influences the argumentative process. It is argued that the quality of argumentation in health communication needs more attention. Insights from behavioural theory and persuasion research may help to detect possibly fallacious manoeuvres.

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Creative Commons Attribution 4.0 License
This work is licensed under a Creative Commons Attribution 4.0 License.

Response to Submission

Gordon Whyte, Commentary on van Poppel

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Gordon Whyte, Commentary on van Poppel (June 2009)

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Jun 3rd, 9:00 AM Jun 6th, 5:00 PM

Pragma-Dialectics and Health Communication: Arguing for behavioural change in advisory health brochures

University of Windsor

In this paper, it is argued that a pragma-dialectical perspective on advisory health brochures can complement current research in the medical domain and vice versa. Advisory health brochures are characterized as a particular communicative activity type to show how this context influences the argumentative process. It is argued that the quality of argumentation in health communication needs more attention. Insights from behavioural theory and persuasion research may help to detect possibly fallacious manoeuvres.