Location

University of Windsor

Document Type

Paper

Start Date

3-6-2009 9:00 AM

End Date

6-6-2009 5:00 PM

Abstract

This paper examines, in studies utilizing Gilbert’s Multi-Modal Argumentation Model, processing of emotional arguments in ads which, due to Western Society’s bias, has tended toward logical analysis, even though they are emotional arguments. It explores reframing the analysis in the culture of Informal Logic, with particular reference to issues of the alethic status of premises, the ethics of claims, the context of assumptions, and the question of what constitutes truth in the context of emotions

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Creative Commons Attribution 4.0 License
This work is licensed under a Creative Commons Attribution 4.0 License.

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Cristian Santibanez Yanez, Commentary on Ripley

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Cristian Santibanez Yanez, Commentary on Ripley (June 2009)

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Jun 3rd, 9:00 AM Jun 6th, 5:00 PM

Reframing Emotional Arguments in Ads in the Culture of Informal Logic

University of Windsor

This paper examines, in studies utilizing Gilbert’s Multi-Modal Argumentation Model, processing of emotional arguments in ads which, due to Western Society’s bias, has tended toward logical analysis, even though they are emotional arguments. It explores reframing the analysis in the culture of Informal Logic, with particular reference to issues of the alethic status of premises, the ethics of claims, the context of assumptions, and the question of what constitutes truth in the context of emotions