Streaming Media

Type of Proposal

Digital Poster

Start Date

29-3-2016 1:00 PM

End Date

29-3-2016 2:20 PM

Faculty

Faculty of Human Kinetics

Faculty Sponsor

Dr. Jess C. Dixon

Abstract

UWill Discover 2016 Abstract Submission Emily Stadder & Dr. Jess C. Dixon Birdie, Par or Bogey? The State of Golf in North America Currently, there is a large amount of research on golf throughout North America, however it is fragmented. This poster will be useful in forming a better picture of the true state of golf in North America. The methodology for these findings was an extensive literature review looking at reports, articles, trade journals, and previous studies. Both qualitative descriptions and quantitative measures were used to assess the state of the industry. Within this study, key areas examined pertaining to golf in North America were: popularity, socioeconomic impact, facilities, consumer behaviour, and future directions. Currently, in popular media the golf industry is often depicted as suffering and on the verge of extinction. However, this may not be the case. Like most industries it was hit hard with the 2008-2009 economic collapse, but has since seen improvement. At this time golf in North America is at a cross-roads. It will suffer if it is not open to change, but the industry also has potential to grow, if it is able to interest younger generations and become more inclusive. Key Words: Golf, North America, Canada, United States of America, golf industry, future directions

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Mar 29th, 1:00 PM Mar 29th, 2:20 PM

Birdie, Par or Bogey? The State of Golf in North America

UWill Discover 2016 Abstract Submission Emily Stadder & Dr. Jess C. Dixon Birdie, Par or Bogey? The State of Golf in North America Currently, there is a large amount of research on golf throughout North America, however it is fragmented. This poster will be useful in forming a better picture of the true state of golf in North America. The methodology for these findings was an extensive literature review looking at reports, articles, trade journals, and previous studies. Both qualitative descriptions and quantitative measures were used to assess the state of the industry. Within this study, key areas examined pertaining to golf in North America were: popularity, socioeconomic impact, facilities, consumer behaviour, and future directions. Currently, in popular media the golf industry is often depicted as suffering and on the verge of extinction. However, this may not be the case. Like most industries it was hit hard with the 2008-2009 economic collapse, but has since seen improvement. At this time golf in North America is at a cross-roads. It will suffer if it is not open to change, but the industry also has potential to grow, if it is able to interest younger generations and become more inclusive. Key Words: Golf, North America, Canada, United States of America, golf industry, future directions