Document Type

Contribution to Book

Publication Date

Fall 10-1-2021

Publication Title

SEM as a Connector: Principles of Practice

First Page



Strategic Enrolment Management, Student Success, Canada

Last Page



This chapter explores the perceptions of Canadian enrolment4 leaders regarding the importance of collaboration, communication, and partnership of administration, faculty, staff, and students, as well as external communities, in the successful implementation of Strategic Enrolment Management (SEM) and enhancing students’ sense of belonging, student persistence, and student success. Twenty-three former and current enrolment administrators from Canadian colleges and universities were interviewed and asked to reflect on their experience with SEM over the last decade. Respondents were also asked about the usefulness of SEM over the next decade regarding their own experience and the recent COVID-19 pandemic. The chapter discusses the specific reflections of respondents on the importance of partnership and collaboration for successful institutional enrolment planning and student success. The researchers have identified the SEM practices that resonate with Canadian enrolment leaders. Recommendations for professional practice are discussed, along with potential areas for further research.

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