Exploring athletic fundraising in Canadian national sport organizations.

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Master Thesis

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Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.


This research addressed the following broad question: What is the relevance of relationship-building and gender on the fundraising capacity of Canadian National Sport Organizations? To do this, three sub-questions were explored: (1) To what degree do nonprofit National Sport Organizations in Canada pursue fundraising opportunities through private donations and corporate sponsorships? (2) How does relationship building impact on the athletic fundraiser? (3) How does the gender of the fundraiser influence fundraising approaches in Canadian National Sport Organizations? Phase One data collection included a survey to all fifty-four NSOs in Canada to obtain preliminary information about the fundraising profiles of these organizations. Phase Two entailed behavioural interviews with selected fundraising personnel who represented NSOs that pursued a variety of revenue streams (including private donations) and represented a variety of categories (team vs. individual sports, male and female programs, membership numbers). Interview topics included organizational information on personnel, responsibilities and structure based on Slack's (1997) organizational framework. Other topics included funding information (budget, number of donors, donor profiles) and fundraiser-specific information (gender, techniques, importance of relationship-building versus other styles). (Abstract shortened by UMI.)Dept. of Kinesiology. Paper copy at Leddy Library: Theses & Major Papers - Basement, West Bldg. / Call Number: Thesis2005 .M34. Source: Masters Abstracts International, Volume: 44-03, page: 1225. Thesis (M.H.K.)--University of Windsor (Canada), 2005.