Date of Award


Publication Type

Master Thesis

Degree Name



Communication Studies


Mass Communications.




The issue of genetically modified food is critically examined in the context of corporate globalization, particularly the economic globalization of agriculture. Potential risks to human and environmental that are associated with genetic modification are reviewed, as well as the threats to farm economy, social dynamics of farming communities, and pressures on countries battling the problem of hunger. Advertising and public relations strategy used by large agricultural corporations is compared to the coverage found in Canadian corporate-run press. The coverage is analyzed from a critical perspective and found to closely resemble the advertising materials of agricultural corporations. The slanted coverage found in Canadian newspapers is interpreted in the context of corporate controlled media and the proliferation of neoliberal ideology.Dept. of Communication Studies. Paper copy at Leddy Library: Theses & Major Papers - Basement, West Bldg. / Call Number: Thesis2005 .K64. Source: Masters Abstracts International, Volume: 44-03, page: 1082. Thesis (M.A.)--University of Windsor (Canada), 2005.