Date of Award


Publication Type

Master Thesis

Degree Name



Communication Studies

First Advisor

Lewis, Richard,


Education, Curriculum and Instruction.




Alcohol is the most widely used drug in Canada. The Ontario ministry of Health (1990) estimated that 83% of the population fifteen years and older consume alcohol. Alcohol is also responsible for more health-related problems than any other drug. Young people are clearly identified as a priority in alcohol abuse prevention strategies, since injuries resulting from alcohol abuse continues to be the number one cause of death for young Canadians. While the transfer of planning and implementation of prevention programs to the more "grassroots" organizations has empowered communities, many organizations and community groups lack the full theoretical background for designing and then effectively sustaining prevention programs dealing with alcohol use and abuse. Most of those involved have diverse backgrounds, primarily in science and health service fields. As a result, there is considerable variation in knowledge about instructional design and the application of pertinent theory for alcohol abuse prevention programs targeted towards adolescents. This thesis focuses on identifying an appropriate instructional design model for use in alcohol abuse prevention programs for adolescents and then presents a comprehensive guidebook with instructional tips for implementing effective instruction for this audience. The booklet blends current research from communication theory, learning theory, attitude change and persuasion theory and instructional design theory with practical application strategies. A panel of seventeen peer reviewers critiqued the booklet and commented on its content and practicality. Preliminary results indicate that designers and facilitators find the instructional "tips" relevant, helpful, and easy to read. Several retained the booklet as a resource for future instruction.Dept. of Communication Studies. Paper copy at Leddy Library: Theses & Major Papers - Basement, West Bldg. / Call Number: Thesis1997 .M675. Source: Masters Abstracts International, Volume: 39-02, page: 0326. Adviser: Richard Lewis. Thesis (M.A.)--University of Windsor (Canada), 1998.