Profit over culture: The representation of satellite signal theft in the Canadian press.

Date of Award


Publication Type

Master Thesis

Degree Name



Communication Studies


Mass Communications.



Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.


Satellite signal theft is a significant problem as it threatens Canadian culture. Canadian programming is not available on American satellite dishes and Canadian television service providers are losing money to the illegal satellite market. The coverage of satellite signal theft in the Toronto Star, National Post and the Ottawa Citizen revealed that satellite signal theft is negatively impacting the profits of Canadian television service providers. By conducting a critical discourse analysis of the articles that covered this topic it is evident that the newspapers were effective in portraying satellite signal theft in a negative manner through repeated pirate and drug references to deter audiences from participating in this illegal activity. Through the examination of the background, lexical style, competition, statistics, counter-power and the policy, satellite signal theft emerged as a topic presented to further the interests of the owning parties, reinforcing a political economic perspective. The threat to Canadian culture was only used when legal satellite dish and cable providers needed to strengthen the industry position against satellite signal theft resulting in profit over culture. Source: Masters Abstracts International, Volume: 45-01, page: 0023. Thesis (M.A.)--University of Windsor (Canada), 2005.