Date of Award


Publication Type

Master Thesis

Degree Name



Social Work


Sociology, Individual and Family Studies.


Drakich, J.




Characteristics offered and sought in the mate selection process were examined by analyzing personal advertisements posted on the Internet. Goode's theoretical framework guided the exploration of the hypotheses addressing the salience of physical attractiveness, the exchange of packages of traits, the gender-linked valuation of traits, and the process of matching. In addition to these hypotheses, the study addressed the question of the persistence of characteristics deemed essential in past arranged and supervised mate selection practices, and examined gender and sexual orientation differences. Six hundred personal advertisements were randomly selected from Internet sites and stratified by sex and sexual orientation. The advertisements, written by 200 heterosexual men, 200 heterosexual women, 100 gay men, and 100 lesbian women ranging in age from 18 to 74, were content analyzed according to 27 characteristics. The data were analyzed using rank ordering, correlations, chi square tests, and Cramer's V. (Abstract shortened by UMI.)Dept. of Sociology and Anthropology. Paper copy at Leddy Library: Theses & Major Papers - Basement, West Bldg. / Call Number: Thesis1999 .S54. Source: Masters Abstracts International, Volume: 40-03, page: 0613. Adviser: Janice Drakich. Thesis (M.A.)--University of Windsor (Canada), 1999.