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This thesis outlines a hermeneutic approach to mass communication theory by drawing a parallel between ancient myths and the modern mass media. By applying Paul Ricoeur's theory of myth to the media, three similar characteristics are suggested: concrete universality, temporal orientation and ontological exploration. These three qualities expose media's symbolic function, that is, the media functions as a disclosure of the relationship between humankind and the sacred. Once established as symbolic, an interpretation of a specific text is necessary for the completion of the myth-based hermeneutic analysis. This thesis elaborates this last step with an analysis of the apocalyptic film, Until the End of the World.Dept. of Communication Studies. Paper copy at Leddy Library: Theses & Major Papers - Basement, West Bldg. / Call Number: Thesis1994 .C356. Source: Masters Abstracts International, Volume: 33-04, page: 1030. Adviser: Christopher King. Thesis (M.A.)--University of Windsor (Canada), 1994.
Canji, Teofil N., "Symbol, myth and media: A hermeneutic approach to mass communication theory." (1994). Electronic Theses and Dissertations. 3684.