Date of Award


Publication Type

Master Thesis

Degree Name



Communication Studies

First Advisor

Bryant, S.


Mass Communications.




Capitalism is changing. The Fordist capital accumulation regime based on mass production and mass consumption is being replaced by post-Fordism, which is structured around flexible labour and production, and constant innovation to stay competitive. This change is being accelerated by new information and communication technologies (ICTs), which allow for new forms of time-space distantiation and compression with regards to capital relations. The ecological domination of the capitalist economy ensures that its operational principles extend their influence to other systems and the lifeworld. As capitalism is changing so is the state. Keynesian style economic intervention is being replaced by a new state discourse based on a so-called Schumpeterian understanding of competitiveness. Jessop (2002) calls the new state regime the Schumpeterian Workfare Postnational Regime (SWPR). This regime is characterized by economic regulation designed to facilitate innovation and competitiveness, a focus on economic policies over social policies, coordination with international bodies, and the rescaling of governance. (Abstract shortened by UMI.)Dept. of Communication Studies. Paper copy at Leddy Library: Theses & Major Papers - Basement, West Bldg. / Call Number: Thesis2004 .S38. Source: Masters Abstracts International, Volume: 43-03, page: 0649. Adviser: Susan Bryant. Thesis (M.A.)--University of Windsor (Canada), 2004.