Date of Award


Publication Type

Master Thesis

Degree Name



Business Administration

First Advisor

Kao, D.


Business Administration, Management.



Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.


In the rush to bring their ventures online, organizations may have overlooked or underestimated the role of planning in e-commerce startups. Lack of adequate planning may have contributed to the failure of many e-commerce ventures. To assist in the planning phase, a model could be useful. However, no planning model for e-commerce ventures existed. In this thesis, a model is developed to assist practitioners in planning a new e-commerce venture. The model contains seven dimensions of finance, legality, logistics, marketing, operations, security and technology. These seven dimensions surround organizational strategy, the core of the model. Implications of the adoption of this planning model for managerial practice are also identified. To gain more understanding of the applicability of the model for practitioners, an exploratory survey of Canadian organizations with e-commerce operations is conducted. Observations of the survey and suggestions for further research are also presented. Paper copy at Leddy Library: Theses & Major Papers - Basement, West Bldg. / Call Number: Thesis2004 .D43. Source: Masters Abstracts International, Volume: 43-05, page: 1588. Adviser: Diana Kao. Thesis (M.B.A.)--University of Windsor (Canada), 2004.