Date of Award


Publication Type

Master Thesis

Degree Name



Sociology and Anthropology

First Advisor

Cradock, Gerald


Social sciences, Biotechnology, Criminology, Environment, Social harm perspective



Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.


Using qualitative methods this research uses Aristotelian theory as a framework to explore the rhetorical strategies used in the discussion and portrayal of biotechnology within Canada's seed industry. Using Aristotle's modes of persuasion (ethos, logos, and pathos) and his three types of rhetoric (deliberative, forensic, and epideictic) this research analyzed an example of each type of rhetoric. As an example of deliberative rhetoric this research analyzed a House of Commons debate on agricultural policy and biotechnology. The lawsuit between Monsanto and Percy Schmeiser was analyzed as an example of forensic rhetoric. Lastly, as an example of epidictic rhetoric, Monsanto's Canadian website was analyzed. This research also highlights the approaches which need to be taken by anti-GMO groups in order for their messages to be received by the general public.