Date of Award

2012

Publication Type

Master Thesis

Degree Name

M.A.

Department

Communication Studies

First Advisor

Winter, James (Communication Studies)

Keywords

Mass communication.

Rights

info:eu-repo/semantics/openAccess

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Abstract

Research in the field of media coverage of organized labour has found that there often exist biases in the way in which unions and their workers are presented. With the ever increasing influence of both the media and neoliberal political and economic ideologies, the public image of organized labour has come under attack. This thesis seeks to expose another instance of this bias in the Windsor Star's coverage of a 2009 municipal workers' strike in Windsor, Ontario, Canada; a public-sector strike. A detailed critical discourse analysis (CDA) was conducted on 480 texts regarding the strike in 2009. An anti-union bias was found especially throughout the coverage. This bias can be seen to have a detrimental effect on the image of public-sector workers which serves to further discredit them in their struggle against neoliberal power structures which seek to minimize their influence.

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