Date of Award
1-1-1997
Publication Type
Master Thesis
Degree Name
M.A.
Department
Business Administration
Keywords
AUDIENCE, COMMERCIAL, INSIDE, INTERACTION, INTERACTIVE, INTERNET, Internet, MEDIA, RESEARCH
Rights
info:eu-repo/semantics/openAccess
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Recommended Citation
Myrick, Kimberly A., "Inside commercial interaction: Audience research in interactive media." (1997). Electronic Theses and Dissertations. 6919.
https://scholar.uwindsor.ca/etd/6919
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