Date of Award


Publication Type

Master Thesis

Degree Name



Sociology and Anthropology

First Advisor

Randy Lippert


Social sciences



Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.


This research thesis assesses the workings and governance implications of hospitality and security enhancement teams referred to as 'ambassadors' in the C.-- downtowns of three Ontario cities undertaking urban regeneration efforts. Through the analysis of employee manuals and seventeen in-depth interviews with ambassadors, their supervisors and local police representatives, this study examines the specific ways in which ambassadors fulfill elements of security provision. The central foci of ambassadors' practices are found to be surveillance, the collection and dissemination of knowledge, and legal enforcement through the invocation of municipal law. This thesis analyzes these findings within the framework of the sociology of governance and specifically a nodal network perspective. It is argued that through a dominant 'clean and safe' governing mentality and by avoiding the appearance of security provider, ambassadors police downtowns for a business-oriented order. Consequently, ambassadors can be understood as an innovative and agile—yet comparatively weak—node in the network of downtown security and governance.