Date of Award


Publication Type

Master Thesis

Degree Name



Business Administration

First Advisor

Wellington, W.,


Education, Business.




A survey was designed to investigate the current usage of business simulations in academic education. The purpose of the study was to discover (i) differences between current users, non-users and former users of educational simulations; (ii) modes of communication used for information; (iii) reasons for adoption and; (iv) currently used simulations. An Internet survey invited 14,497 educators from the professional organizations of ABSEL, ISAGA and AACSB member affiliated business schools. The invitations were accepted by 1085 respondents who were categorized into (i) 30.5% current business simulation users; (ii) 17.3% non-users; and (iii) 52.2% former users. It was found that users and former users have no significant differences in demographic and attitudinal characteristics between them. However, non-users have differences in attitudes that distinguish them from users. Lastly, the communication channels and the currently used simulation game titles were analysed. (Abstract shortened by UMI.) Paper copy at Leddy Library: Theses & Major Papers - Basement, West Bldg. / Call Number: Thesis2003 .G49. Source: Masters Abstracts International, Volume: 43-01, page: 0025. Adviser: W. Wellington. Thesis (M.B.A.)--University of Windsor (Canada), 2004.