Date of Award
2007
Publication Type
Thesis
Degree Name
M.A.
Department
Communication Studies
Supervisor
Valerie Scatamburlo-D' Annibale
Rights
info:eu-repo/semantics/openAccess
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License.
Abstract
Although new media have the potential to improve some of the chronic problems of Canada's media system, the political economy of communication demonstrates that under so-called "free market" conditions, it is often large media conglomerates that benefit the most. This thesis investigates how a new media policy arrangement that is favourable to traditional broadcasting and telecommunications interests is justified and framed by the Canadian Radio-television and Telecommunications Commission (CRTC), and how alternatives, including new media for an improved public sphere, are marginalized from the debate. A Critical Discourse Analysis was performed on policy texts relevant to two case studies--the CRTC's 1999 "new media" decision and the 2005 licensing of satellite radio. The results illustrate how consent for a "hands-off' regulatory approach, one that functions in the interests of transnational media conglomerates, is constructed within the hegemonic discourses and myths of neoliberal ideology.
Recommended Citation
Asquith, Kyle, "How Global "Big Media" May Conquer the "New Media" Environment in Canada: A Critical Investigation of CRTC Decisions" (2007). Electronic Theses and Dissertations. 9632.
https://scholar.uwindsor.ca/etd/9632