Revue Française du Marketing
Consumption, sports, participation, goods, events, taste
Our purpose is to offer a state of the art sport consumption. The impact of globalization, cultural changes, trends in diffusion, emotional and experimental dimensions of sport consumption are discussed. As for other consumption, the diversity of sport consumers, as well as the importance of the contexts of sports consumptions do, not allow to present a unified theorectical framework but urges, on the contrary, to present humble axiomatics.
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Ohl, Fabien and Taks, Marijke. (2008). La consommation sportive: état de lieux. Revue Française du Marketing, 219 (4-5), 27-46.