Border Radio, Windsor, Detroit, CKLW, 89X
Windsor, Ontario was the most important gateway radio market within Canada throughout the second half of the twentieth century. The successful integration of two of its commercial radio stations within the highly competitive Detroit radio market, CKLW “The Big 8” and 89X “The Cutting Edge,” provided Canadian recording artists with an exceptional opportunity to break into the potentially lucrative U.S. popular music market. While the Canadian Radio-television and Telecommunications Commission’s nationalist policies would prove challenging to implement within the borderlands context and require plenty of compromise, its Canadian content regulations nevertheless further enhanced the gateway radio opportunity for Canadian recording artists.
Master of Arts
Major Research Paper