Major Papers


Sharing Economy, Uber, Airbnb, Platform Capitalism, Crowd Based Capitalism, Toronto


This Major Research Paper analyzes dominant corporate narratives of the sharing economy, as well as offers a critical perspective to the key tenants of this new economic model.

The study focuses on answering the following question: To what extent does the municipal government of Toronto’s Sharing Economy webpage provide a favourable representation of the sharing economy, one that aligns closely with the dominant corporate narrative?

With a Critical Discourse Analysis (CDA) of The City of Toronto’s Sharing Economy webpage found within the Policy, Research, Public Consultation and Events section of their website, this research aims to obtain an in-depth understanding of the extent to which the dominant corporate narrative is embedded within this municipal government’s portrayal of the sharing economy.

Primary Advisor

Brian Brown


Vincent Manzerolle

Program Reader

Susan Bryant

Degree Name

Master of Arts


Communication, Media and Film

Document Type

Major Research Paper

Convocation Year