Scholarship at UWindsor

Title

Pricing decisions in closed-loop supply chains with marketing effort and fairness concerns

Authors

Peng Ma, Nanjing University of Information Science & Technology
Kevin Li, University of WindsorFollow
Zhou-Jing Wang, Zhejiang University of Finance & Economics

Author ORCID Identifier

https://orcid.org/0000-0001-7756-9797

Document Type

Article

Publication Date

2017

Publication Title

International Journal of Production Research

Volume

55

Issue

22

First Page

6710

Last Page

6731

Recommended Citation

Ma, Peng; Li, Kevin; and Wang, Zhou-Jing. (2017). Pricing decisions in closed-loop supply chains with marketing effort and fairness concerns. International Journal of Production Research, 55 (22), 6710-6731.
https://scholar.uwindsor.ca/odettepub/139