Consistent with the TCPS 2 (4.7) this is a research summary provided to participants and should not be considered a formal publication of results.
sponsorship; naming-rights; professional sport; qualitative; quantitative
Eddy, T. (2019). Facility naming-rights in professional sport: The case of Scotiabank Arena. Retrieved from https://scholar.uwindsor.ca/research-result-summaries/89