Submitter Information

Linda ColtmanFollow

Type of Proposal

Oral Presentation

Start Date

22-3-2018 9:20 AM

End Date

22-3-2018 10:40 AM

Location

Alumni Auditorium A

Faculty

Faculty of Arts, Humanities and Social Sciences

Faculty Sponsor

Professor Blake Roberts

Abstract/Description of Original Work

In terms of understanding the social, economic and health conditions that will lead to viable communities, wage matters form a central consideration. Related to such are the concepts of how wage discussions transfer from the public to the policy arena through agenda setting methodologies. To that end, research in agenda setting theory rarely focusses on local level investigations, but this project examined two community-based parallel public campaigns focused on raising wage standards. The effectiveness of the “Windsor-Essex Living Wage” campaign and the “Windsor-Essex Fight for $15 and Fairness” campaigns was measured through an analysis of the level of public, political and media/social media penetration each group achieved as well as how effective they have been in accomplishing their campaign goals. Such was done to determine the effectiveness of the strategies employed in each to assess what factors had been successful in bringing the issue of increasing wage standards onto the municipal policy agenda and why. Through employing a research methodology which combined the cataloguing of public data found from traditional and new media sources, such as local newspapers, social media feeds and blog postings, as well as conducting interviews with politicians, political staff, other policy elites and other individuals identified through snowball sampling techniques as being knowledgeable about one or both campaigns, an examination of data was able to be undertaken which compared the organizational structures and distinctions between the two campaigns. Through the investigations undertaken, this research aims to provide a better understanding of how social movements can be more effectively organized and what strategies are successful in raising issue salience at the municipal level.

Grand Challenges

Viable, Healthy and Safe Communities

Notes

This presentation is aimed at being a continuation of research that I presented for this project at last year's, the 2017 UWill Discover undergraduate research conference. Last year I was a visual-poster presenter, however, this year given additional research data I am submitting an abstract for oral presentation consideration. Thank you for your consideration.

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Mar 22nd, 9:20 AM Mar 22nd, 10:40 AM

Agenda setting at the municipal level: A comparison of strategies in two campaigns to increase wage standards in a mid-size Canadian city

Alumni Auditorium A

In terms of understanding the social, economic and health conditions that will lead to viable communities, wage matters form a central consideration. Related to such are the concepts of how wage discussions transfer from the public to the policy arena through agenda setting methodologies. To that end, research in agenda setting theory rarely focusses on local level investigations, but this project examined two community-based parallel public campaigns focused on raising wage standards. The effectiveness of the “Windsor-Essex Living Wage” campaign and the “Windsor-Essex Fight for $15 and Fairness” campaigns was measured through an analysis of the level of public, political and media/social media penetration each group achieved as well as how effective they have been in accomplishing their campaign goals. Such was done to determine the effectiveness of the strategies employed in each to assess what factors had been successful in bringing the issue of increasing wage standards onto the municipal policy agenda and why. Through employing a research methodology which combined the cataloguing of public data found from traditional and new media sources, such as local newspapers, social media feeds and blog postings, as well as conducting interviews with politicians, political staff, other policy elites and other individuals identified through snowball sampling techniques as being knowledgeable about one or both campaigns, an examination of data was able to be undertaken which compared the organizational structures and distinctions between the two campaigns. Through the investigations undertaken, this research aims to provide a better understanding of how social movements can be more effectively organized and what strategies are successful in raising issue salience at the municipal level.