Location
University of Windsor
Document Type
Paper
Start Date
3-6-2009 9:00 AM
End Date
6-6-2009 5:00 PM
Abstract
This paper examines, in studies utilizing Gilbert’s Multi-Modal Argumentation Model, processing of emotional arguments in ads which, due to Western Society’s bias, has tended toward logical analysis, even though they are emotional arguments. It explores reframing the analysis in the culture of Informal Logic, with particular reference to issues of the alethic status of premises, the ethics of claims, the context of assumptions, and the question of what constitutes truth in the context of emotions
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Response to Submission
Cristian Santibanez Yanez, Commentary on Ripley
Reader's Reactions
Cristian Santibanez Yanez, Commentary on Ripley (June 2009)
Included in
Reframing Emotional Arguments in Ads in the Culture of Informal Logic
University of Windsor
This paper examines, in studies utilizing Gilbert’s Multi-Modal Argumentation Model, processing of emotional arguments in ads which, due to Western Society’s bias, has tended toward logical analysis, even though they are emotional arguments. It explores reframing the analysis in the culture of Informal Logic, with particular reference to issues of the alethic status of premises, the ethics of claims, the context of assumptions, and the question of what constitutes truth in the context of emotions
