Date of Award


Publication Type

Master Thesis

Degree Name




First Advisor

Todd M. Loughead


Social sciences, Communication and the arts, Cohesion, Facebook, Team building



Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.


The purpose of this study was to examine the use of Facebook as a method of team building. Semi-structured interviews were conducted with 10 varsity athletes (4 male, 6 females) playing on various interdependent sport teams. The participants ranged in age from 20-26 years. The participants described that Facebook influenced several aspects of team building. In particular, Facebook impacted a team's environment by making athletes feel more distinct, created feelings of togetherness, and feelings of proximity. In addition, Facebook also influenced the team's structure by impacting the team's norms, leadership, and clarifying an athlete's role within the team. Further, the team's processes were also impacted by Facebook as teams were able to communicate better and remain focused on their goals and objectives. Lastly, Facebook was associated with greater feelings of team cohesiveness. These results provide coaches and sport psychologists with an alternative method to enhance team cohesion.