Date of Award
1993
Publication Type
Master Thesis
Degree Name
M.A.
Department
Communication Studies
Keywords
Mass Communications.
Supervisor
King, C.
Rights
info:eu-repo/semantics/openAccess
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Abstract
The aim of this study was to test the homogeneity-heterogeneity taxonomy of intercultural communication developed by L. E. Sarbaugh. This taxonomy suggests that the homogeneity of participants on the variables of World View, Code Systems, Knowing and Accepting and Perceived Relation and Intent in a communication interaction contributes to successful communication. The taxonomy also seeks to predict communication efficiency based on the extent of homogeneity-heterogeneity of the participants. To do so, dyads from The Raj Quartet were selected and their interactions were analyzed. It was found that Sarbaugh's schema held good for about forty percent of the cases. It was therefore ascertained that other factors apart from the variables mentioned in the schema influence the efficiency of a communication interaction.Dept. of Communication Studies. Paper copy at Leddy Library: Theses & Major Papers - Basement, West Bldg. / Call Number: Thesis1993 .N552. Source: Masters Abstracts International, Volume: 32-02, page: 0382. Adviser: Christopher R. King. Thesis (M.A.)--University of Windsor (Canada), 1993.
Recommended Citation
Ninan, Anita Elizabeth., "An analysis of the efficiency of intercultural communication in colonial India: A test of Sarbaugh's homogeneity-heterogeneity schema (L. E. Sarbaugh)." (1993). Electronic Theses and Dissertations. 964.
https://scholar.uwindsor.ca/etd/964