Document Type
Article
Publication Date
2008
Publication Title
Revue Française du Marketing
Volume
219
Issue
4-5
First Page
27
Keywords
Consumption, sports, participation, goods, events, taste
Last Page
46
Abstract
Our purpose is to offer a state of the art sport consumption. The impact of globalization, cultural changes, trends in diffusion, emotional and experimental dimensions of sport consumption are discussed. As for other consumption, the diversity of sport consumers, as well as the importance of the contexts of sports consumptions do, not allow to present a unified theorectical framework but urges, on the contrary, to present humble axiomatics.
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Recommended Citation
Ohl, Fabien and Taks, Marijke. (2008). La consommation sportive: état de lieux. Revue Française du Marketing, 219 (4-5), 27-46.
https://scholar.uwindsor.ca/humankineticspub/34