Effectiveness of Using NamePrism to Identify Ethnicities​​

Submitter and Co-author information

Aya Madi, Odette School of Business

Standing

Undergraduate

Type of Proposal

Oral Research Presentation

Challenges Theme

Open Challenge

Faculty Sponsor

Eahab ElSaid

Proposal

The dependency on NamePrism as an online algorithm to identify the ethnicity of individuals using their name has been increasing in research publications. Therefore, it is crucial to determine whether or not NamePrism is a reliable tool for finding ethnicities. Using a database of 344 Chief Executive Officers, we used NamePrism to identify the ethnicity of each CEO. The picture and biography of each CEO were examined to manually determine the ethnicity while relying on multiple entries given in the database, such as the company name, start and end date of the CEO’s tenure, and full name. Lastly, statistical and data analysis of the collected results determined that NamePrism is not an accurate tool to find ethnicities.

Grand Challenges

Viable, Healthy and Safe Communities

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Effectiveness of Using NamePrism to Identify Ethnicities​​

The dependency on NamePrism as an online algorithm to identify the ethnicity of individuals using their name has been increasing in research publications. Therefore, it is crucial to determine whether or not NamePrism is a reliable tool for finding ethnicities. Using a database of 344 Chief Executive Officers, we used NamePrism to identify the ethnicity of each CEO. The picture and biography of each CEO were examined to manually determine the ethnicity while relying on multiple entries given in the database, such as the company name, start and end date of the CEO’s tenure, and full name. Lastly, statistical and data analysis of the collected results determined that NamePrism is not an accurate tool to find ethnicities.