Location
University of Windsor
Document Type
Paper
Keywords
health brochures, health communication, pragma-dialectical theory, pragmatic argumentation, strategic maneuvering.
Start Date
18-5-2011 9:00 AM
End Date
21-5-2011 5:00 PM
Abstract
In this paper, I will determine the strategic function of the use of four variants of pragmatic argumentation in the context of advisory health brochures. I argue that each variant functions as a strategic manoeuvre that deals with potential countermoves: with variant I and II writers can address anticipated doubt with respect to the standpoint and with variants III and IV they can strategically erase potential criti-cism or possible alternatives to the proposed action
Creative Commons License
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Included in
Choosing variants of pragmatic argumentation in anticipation of countermoves in health brochures
University of Windsor
In this paper, I will determine the strategic function of the use of four variants of pragmatic argumentation in the context of advisory health brochures. I argue that each variant functions as a strategic manoeuvre that deals with potential countermoves: with variant I and II writers can address anticipated doubt with respect to the standpoint and with variants III and IV they can strategically erase potential criti-cism or possible alternatives to the proposed action
