Location

University of Windsor

Document Type

Paper

Keywords

health brochures, health communication, pragma-dialectical theory, pragmatic argumentation, strategic maneuvering.

Start Date

18-5-2011 9:00 AM

End Date

21-5-2011 5:00 PM

Abstract

In this paper, I will determine the strategic function of the use of four variants of pragmatic argumentation in the context of advisory health brochures. I argue that each variant functions as a strategic manoeuvre that deals with potential countermoves: with variant I and II writers can address anticipated doubt with respect to the standpoint and with variants III and IV they can strategically erase potential criti-cism or possible alternatives to the proposed action

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Creative Commons Attribution 4.0 License
This work is licensed under a Creative Commons Attribution 4.0 License.

Included in

Philosophy Commons

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May 18th, 9:00 AM May 21st, 5:00 PM

Choosing variants of pragmatic argumentation in anticipation of countermoves in health brochures

University of Windsor

In this paper, I will determine the strategic function of the use of four variants of pragmatic argumentation in the context of advisory health brochures. I argue that each variant functions as a strategic manoeuvre that deals with potential countermoves: with variant I and II writers can address anticipated doubt with respect to the standpoint and with variants III and IV they can strategically erase potential criti-cism or possible alternatives to the proposed action