Location

University of Windsor

Document Type

Paper

Keywords

central route, Elaboration Likelihood Model, ethotic arguments, illocutionary acts, Inference Anchoring Theory, peripheral route, persuasion

Start Date

18-5-2011 9:00 AM

End Date

21-5-2011 5:00 PM

Abstract

The aim of the paper is to propose a framework for the structure of persuasive communica-tion based on the Elaboration Likelihood Model (ELM) by Petty and Cacioppo, the Inference Anchoring Theory (IAT) by Budzynska and Reed and the Interpersonal (IP-) Argumentation Model by Budzynska. The ELM suggests that there are two routes to persuasion: central and peripheral. IAT assumes that com-munication acts generate their contents and inferences by means of illocutionary connections. The model of IP-argumentation provides the general representation of arguments in which the proponent refers to com-munication acts of some participant of communication. The paper discusses where exactly means of the central and peripheral routes operate in the structure of persuasive communication and argumentation

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Creative Commons Attribution 4.0 License
This work is licensed under a Creative Commons Attribution 4.0 License.

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May 18th, 9:00 AM May 21st, 5:00 PM

Structure of persuasive communication and elaboration likelihood model

University of Windsor

The aim of the paper is to propose a framework for the structure of persuasive communica-tion based on the Elaboration Likelihood Model (ELM) by Petty and Cacioppo, the Inference Anchoring Theory (IAT) by Budzynska and Reed and the Interpersonal (IP-) Argumentation Model by Budzynska. The ELM suggests that there are two routes to persuasion: central and peripheral. IAT assumes that com-munication acts generate their contents and inferences by means of illocutionary connections. The model of IP-argumentation provides the general representation of arguments in which the proponent refers to com-munication acts of some participant of communication. The paper discusses where exactly means of the central and peripheral routes operate in the structure of persuasive communication and argumentation