Location
University of Windsor
Document Type
Paper
Keywords
Al Gore, Analogy, Climate, Visual Rhetoric, Slide Presentation, Visual Argumentation
Start Date
18-5-2011 9:00 AM
End Date
21-5-2011 5:00 PM
Abstract
The use of digital presentation tools such as PowerPoint is ubiquitous; however we still do not know much about the persuasiveness of these programs. Examining the use of visual analogy and visual chronology, in particular, this paper explores the use of visual argumentation in a Keynote presentation by Al Gore. It illustrates how images function as an integrated part of Gores reasoning.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Included in
Visual argumentation in an Al Gore keynote presentation on climate change
University of Windsor
The use of digital presentation tools such as PowerPoint is ubiquitous; however we still do not know much about the persuasiveness of these programs. Examining the use of visual analogy and visual chronology, in particular, this paper explores the use of visual argumentation in a Keynote presentation by Al Gore. It illustrates how images function as an integrated part of Gores reasoning.
