Location
University of Windsor
Document Type
Paper
Start Date
3-6-2009 9:00 AM
End Date
6-6-2009 5:00 PM
Abstract
In this paper, it is argued that a pragma-dialectical perspective on advisory health brochures can complement current research in the medical domain and vice versa. Advisory health brochures are characterized as a particular communicative activity type to show how this context influences the argumentative process. It is argued that the quality of argumentation in health communication needs more attention. Insights from behavioural theory and persuasion research may help to detect possibly fallacious manoeuvres.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Response to Submission
Gordon Whyte, Commentary on van Poppel
Reader's Reactions
Gordon Whyte, Commentary on van Poppel (June 2009)
Included in
Pragma-Dialectics and Health Communication: Arguing for behavioural change in advisory health brochures
University of Windsor
In this paper, it is argued that a pragma-dialectical perspective on advisory health brochures can complement current research in the medical domain and vice versa. Advisory health brochures are characterized as a particular communicative activity type to show how this context influences the argumentative process. It is argued that the quality of argumentation in health communication needs more attention. Insights from behavioural theory and persuasion research may help to detect possibly fallacious manoeuvres.
