Location
University of Windsor
Document Type
Paper
Keywords
argument as a procedure, argument as a product, multimodal argumentation, Pragma-dialectics, print advertisements, visual form
Start Date
22-5-2013 9:00 AM
End Date
25-5-2013 5:00 PM
Abstract
Up until now, the study of the argumentative role of visuals has been restricted to the formal concept of argument as product, consisting of premises and conclusion. In this paper, I adopt the pragma-dialectical approach to argumentation as a social and discursive activity in order to explore argumentative functions of visuals that go beyond claiming and justifying. To do this I pay attention to the visual form and to the interaction between the verbal and the visual mode in argumentative discourse.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Response to Submission
Scott Jacobs, Commentary on: Assimakis Tseronis' "Argumentative functions of visuals: Beyond claiming and justifying"
Reader's Reactions
Scott Jacobs, Commentary on: Assimakis Tseronis' "Argumentative functions of visuals: Beyond claiming and justifying" (May 2013)
Included in
Argumentative functions of visuals: Beyond claiming and justifying
University of Windsor
Up until now, the study of the argumentative role of visuals has been restricted to the formal concept of argument as product, consisting of premises and conclusion. In this paper, I adopt the pragma-dialectical approach to argumentation as a social and discursive activity in order to explore argumentative functions of visuals that go beyond claiming and justifying. To do this I pay attention to the visual form and to the interaction between the verbal and the visual mode in argumentative discourse.
