Canadian Enrollment Leaders' Reflections on the Effectiveness of SEM

Authors

Clayton Smith, University of WindsorFollow
Susan GottheilFollow
Aliyah King, University of WindsorFollow

Author ORCID Identifier

https://orcid.org/0000-0002-7611-9193

Document Type

Article

Publication Date

Winter 1-16-2002

Publication Title

Strategic Enrollment Management Quarterly

Volume

9

Issue

4

First Page

47

Keywords

Strategic Enrolment Management, Canada

Last Page

67

Abstract

This article explores the perceptions of senior enrolment managers at Canadian colleges and universities regarding the effectiveness of using the Strategic Enrolment Management (SEM) model within the Canadian context. The research design consists of a qualitative approach involving 23 individual interviews. Research participants reflected on their SEM experiences over the past decade and whether SEM can still be a useful tool for the future. Key SEM issues and practices were identified that resonate with Canadian senior enrolment leaders. Recommendations for professional practice are discussed, along with potential areas for further research.

Recommended Citation

Smith, Clayton; Gottheil, Susan; and King, Aliyah. (2002). Canadian Enrollment Leaders' Reflections on the Effectiveness of SEM. Strategic Enrollment Management Quarterly, 9 (4), 47-67.
https://scholar.uwindsor.ca/educationpub/71