Author ORCID Identifier
Document Type
Article
Publication Date
Winter 1-24-2002
Publication Title
Strategic Enrollment Management Quarterly
Volume
9
Issue
4
First Page
47
Keywords
Strategic Enrolment Management, Canada
Last Page
66
Abstract
This article explores the perceptions of senior enrolment managers at Canadian colleges and universities regarding the effectiveness of using the Strategic Enrolment Management (SEM) model within the Canadian context. The research design consists of a qualitative approach involving 23 individual interviews. Research participants reflected on their SEM experiences over the past decade and whether SEM can still be a useful tool for the future. Key SEM issues and practices were identified that resonate with Canadian senior enrolment leaders. Recommendations for professional practice are discussed, along with potential areas for further research.
Recommended Citation
Smith, Clayton; King, Aliyah; and Gottheil, Susan. (2002). Canadian Enrollment Leaders' Reflections on the Effectiveness of SEM. Strategic Enrollment Management Quarterly, 9 (4), 47-66.
https://scholar.uwindsor.ca/educationpub/67