Document Type
Paper
Start Date
15-5-1999 9:00 AM
End Date
17-5-1999 5:00 PM
Abstract
While sermons are often studied in terms of how they persuade sinners to reform, they also serve to define and maintain the entire religious community's self-image. An examination of these sermonic elements in two corporate annual reports will reveal how these documents not only serve to provide factual information but also serve to create and defend a community, in terms of vision, self-image, and shared goals. The paper will be of interest to teachers and scholars concerned with corporate communica tion, rhetorical criticism, and religious rhetoric.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Response to Submission
Michael Leff, Commentary on Gellis
Reader's Reactions
Claude Gratton, Commentary on Friemann (May 1999)
Included in
Sermons of corporate identity: argument in two corporate annual reports
While sermons are often studied in terms of how they persuade sinners to reform, they also serve to define and maintain the entire religious community's self-image. An examination of these sermonic elements in two corporate annual reports will reveal how these documents not only serve to provide factual information but also serve to create and defend a community, in terms of vision, self-image, and shared goals. The paper will be of interest to teachers and scholars concerned with corporate communica tion, rhetorical criticism, and religious rhetoric.
