Location

University of Windsor

Document Type

Paper

Keywords

argumentation schemes, character attacks, central-peripheral process, emotions, heuristics, emotive words, persuasion, rhetorical strategies

Start Date

22-5-2013 9:00 AM

End Date

25-5-2013 5:00 PM

Abstract

There are emotively powerful words that can modify our judgment, arouse our emotions and influence our decisions. This paper shows how the use of emotive meaning in argumentation can be explained by showing how their logical dimension, which can be analysed using argumentation schemes, combines with heuristic processes triggered by emotions. Arguing with emotive words is shown to use value-based practical reasoning grounded on hierarchies of values and maxims of experience for evaluative classification.

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Creative Commons Attribution 4.0 License
This work is licensed under a Creative Commons Attribution 4.0 License.

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Philosophy Commons

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May 22nd, 9:00 AM May 25th, 5:00 PM

What we hide in words: Value-based reasoning and emotive language

University of Windsor

There are emotively powerful words that can modify our judgment, arouse our emotions and influence our decisions. This paper shows how the use of emotive meaning in argumentation can be explained by showing how their logical dimension, which can be analysed using argumentation schemes, combines with heuristic processes triggered by emotions. Arguing with emotive words is shown to use value-based practical reasoning grounded on hierarchies of values and maxims of experience for evaluative classification.